If you’ve just regularly browsed the net or YouTube, you probably have come across some Darksiders II advertisements. It’s nice to know that THQ has plans to fully support Darksiders II with more online ads, as well as digital and pay TV advertisements. This will be coming not only in the lead-up to the game, but also for several months past its release. I imagine we might get a second splash of ads, albeit a bit smaller, for when the Nintendo Wii U version releases later this year.
Darksiders II is on its path to being THQ’s second biggest pre-ordering title in company history, behind only the highly successful Saint’s Row: The Third. A THQ Australian marketing member, Elizabeth Koukeris, recently spoke about Darksiders II and you can see what she had to say below.
“That activity has all been on core gaming sites, and we’ll continue on with it post-launch. We’ve already made that commitment to build the franchise for a couple of months after launch. TV will always have its place, but what we’ve seen is a shift towards digital (social and search engine advertising in particular). Those two avenues have become vital in our campaigns of late. We’re getting really good results from that, which is reflected in what’s happening within our audience – they’re embracing internet and social media much more.”
“Australia has low penetration of pay TV. TV has a certain place, but we don’t have all of the networks, stations and coverage which the US have with their cable network. So we’re sort of limited there, and are more reliant to other forms of media – online, outdoor etc. We’re an outdoor nation anyway though, so that sort of medium actually works.”
Source: MCV Pacific
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